Despite women making up a third of attendees at Premier League matches, OF COURSE for them to be palatable in the male world of football, only the most stereotypically beautiful will be captured. Try as we might to change the way women are portrayed by the media, there are still huge areas where more work needs to be done. This will be evidenced most from Thursday onwards, when the World Cup starts and media attention turns towards one of the biggest sporting events of the year. Because as is the case in many elements of society, only the most acceptably beautiful women are allowed to pursue typically male activities or have a voice. Only the most demure, white, cis-gendered, able-bodied, heterosexual, perfectly manicured feminists are listened to.